Beyond the treatment room.
Business, creativity & everything I’ve learned along the way.
A space for service based business owners to explore practical resources, longer form content and an honest look behind the scenes of building ÅBYN.
With many years of experience in the industry, and a passion for supporting women, I don’t just offer my skillset in the form of treatments, I offer my expertise and knowledge that I’ve learnt along the way to help others build businesses of their own.
Built from the business I actually run.
Practical guides and resources for service based business owners, created from the systems, ideas and lessons I use behind the scenes at ÅBYN.
The Membership Model.
Build recurring revenue without building a business that owns your time.
A practical guide to creating a membership model around your clients, your capacity and the way you actually want to work. Inside you’ll find my step by step process, real examples, worksheets and a toolkit to help you plan, launch and make it work long term.
A Thoughtful Approach To Business Growth
My mentorship has been created for business owners wanting more than just generic advice or strategies that feel disconnected from who they are.
My approach centres around refinement, experience, connection and intentional growth - helping you elevate not only how your business looks, but how it feels for both you and your clients.
Whether we’re reviewing your client journey, refining your treatment experience, strengthening your branding, or simplifying the systems behind your business, the focus is always on creating something thoughtful, sustainable and aligned with the experience you want people to remember you for.
This is not qualification based training, nor a one size fits all coaching programme. Every mentorship experience is tailored individually, allowing space for honest guidance, fresh perspective and practical support based on where your business currently is and where you’d like it to grow.
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Designed for wellness & service based business owners
My mentorship is designed for business owners within the wellness, beauty and service industries who are looking to refine, elevate or reconnect with their business in a more intentional way.
You may be:
newly self-employed and wanting guidance whilst building strong foundations
several years into business and feeling ready to elevate your client experience
wanting fresh perspective on your branding, systems or customer journey
looking to refine your treatment flow, confidence or overall experience
feeling overwhelmed behind the scenes and needing support simplifying your processes
wanting your business to feel more aligned, professional and sustainable long-term
Whether your focus is growth, refinement, confidence or clarity, mentorship is tailored to your individual business and goals.
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The Experience Edit
A personalised business and client experience audit designed to help you refine, elevate and strengthen the overall experience your business offers.
This may include areas such as:
social media and branding feedback
treatment menu refinement
booking journey and client communication
atmosphere and client experience
pricing perception and professionalism
business systems and admin flow
personalised recommendations and guidance
Following your application and questionnaire, you’ll receive tailored feedback through a private digital walkthrough alongside a follow-up mentorship call to discuss ideas, recommendations and next steps together.
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Therapist Mentorship
Hands-on mentorship for therapists wanting to refine their treatment experience, confidence, flow and overall client connection.
This mentorship is centred around the smaller details that help transform a treatment from simply a service into a memorable experience. From pace and pressure through to atmosphere, transitions and emotional comfort.
Sessions are tailored individually depending on your current experience, goals and areas you’d like support with.
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Founder Intensives
Bespoke founder support sessions designed for business owners wanting focused guidance around the structure, experience and direction of their business.
These sessions may include:
business refinement
branding and positioning
customer experience
systems and workflows
pricing and presentation
content and marketing direction
creating a more sustainable business model
Founder Intensives are designed to offer fresh perspective, clarity and practical guidance whilst helping you reconnect with your vision moving forward.
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Content Creation Days
Relaxed and intentional content support designed specifically for wellness and service-based businesses wanting elevated, authentic marketing material.
Together we create thoughtful content that reflects both your business and the experience behind it - capturing your space, treatments, atmosphere and behind the scenes moments in a way that feels natural, aligned and professional.
Perfect for business owners wanting fresh content whilst also receiving guidance around branding, presentation and client perception.
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The Mentorship process
Submit your application - begin by completing the mentorship application form, sharing details about your business, goals and the areas you’d like support with.
Application review - applications are reviewed carefully to ensure mentorship feels aligned and that I can genuinely provide valuable support tailored to your business.
Securing your mentorship - if accepted, you’ll receive a bespoke mentorship proposal outlining the suggested support pathway, investment and next steps.
Your mentorship experience begins - depending on the type of mentorship selected, this may include personalised audits, digital feedback walkthroughs, mentorship calls, in person sessions or hands on guidance tailored to your business needs.
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A more intentional approach
At the heart of mentorship is the belief that the most memorable businesses are built through thoughtful experiences, genuine connection and attention to the smaller details.
Rather than focusing purely on fast growth or generic business strategies, my approach centres around helping you create a business that feels elevated, sustainable and emotionally connected to the people you serve.
From the way clients book with you, to how your treatments flow, how your space feels, how your brand communicates and how your business supports your lifestyle behind the scenes. Every detail contributes to the overall experience your clients remember.
Mentorship is designed to offer honest perspective, practical guidance and thoughtful refinement whilst helping you build a business that feels aligned both professionally and personally.
Let’s work together.
Due to the bespoke nature of mentorship and the intention behind each experience, a limited number of applications are accepted each month.
If you feel aligned with this approach and would like support refining, elevating or reconnecting with your business, you’re warmly invited to apply when you feel ready.